Mission Admissions

Ep. 66: How Harnessing Social Media Will Help You Grow Enrollment

Episode Summary

Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more.

Episode Notes

Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more. 

Key Takeaways

• Social media offers a real-time, two-way communication channel that traditional admissions methods often lack.
• Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.
• Aligning print, email, and social media creates a unified student experience across touchpoints.
• Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.
• Building a strong social presence doesn’t require a massive team or budget—authenticity and consistency matter most.
• Social media trends can be adapted to campus messaging, but knowing your platform and audience is key.
• Evaluating performance through metrics like engagement rate and link clicks is crucial to improving over time.

Guest Name: Hannah Downey, Social Media Strategist, University of Wyoming

Guest Social: https://www.linkedin.com/in/hannah-ellis-marketing/

Guest Bio: Hannah Downey serves as the Social Media Strategist with Institutional Marketing at the University of Wyoming. A UW alumna, Hannah began her career with Institutional Marketing and has since grown the University of Wyoming’s digital presence and strategy. She manages the university’s flagship social media accounts and also places all the digital advertising for prospective student recruitment.