Jeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for actionable strategies to optimize your school's website and enrollment marketing strategy, this episode is packed with expert advice.
Jeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for actionable strategies to optimize your school's website and enrollment marketing strategy, this episode is packed with expert advice.
Guest Name: Kyle Campbell, Founder And Managing Director, Education Marketer
Guest Social: https://www.linkedin.com/in/kyledavecampbell/
Guest Bio: Kyle Campbell is a higher ed marketing consultant and the managing director of Education Marketer, an insights and consultancy firm for higher ed. Every week on a Tuesday, he publishes The Education Marketer Newsletter, an accessible (yet hard-hitting) overview of the state of the sector and what matters to education marketers. He brings over a decade of experience for university professionals looking to build and engage student audiences, but keeps himself grounded as the founder of Nintendo Friends in HE - the definitive society for Nintendo fans working in higher education. His favourite Nintendo character is Boo.