In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!
In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!
Guests Name: Chas Williams, Executive Director of Social Media, Clemson University
Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/
Guest Bio: I came to Clemson in 2011 as a student and they haven't made me leave yet. During undergrad, I worked as a student manager with the baseball team, which introduced me to social media. After earning a degree in Financial Management in 2015, I spent a year as a graduate assistant for various sports teams before transitioning to the academic side in 2016. I started as a Digital Media Recruiting Strategist and later split my time between Enrollment Management and University Relations. In 2021, I became Clemson’s Social Media Brand Strategist, and in September 2022, I was promoted to Executive Director of Social Media. I now oversee the social strategy for Clemson University, its president, and its student accounts, while also teaching a course on video campaigns in social media as an adjunct lecturer.