Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back.
Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:
2:00 - When imposter syndrome tends to show up, and how to manage it
7:14 - The biggest thing enrollment and social media marketers need to spend more time doing
17:01 - Why colleges aren’t utilizing more content from the current student point of view
20:30 - Lessons Higher Ed can learn from the entertainment industry
25:01 - Metrics to focus on when evaluating content
Guest Name: Jon-Stephen Stansel, Social Media Strategist, Speaker, and Consultant
Guest LinkedIn: https://www.linkedin.com/in/jsstansel/
Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. In addition, Jon-Stephen has taught courses in social media management and presented at many national and international higher ed conferences.